More and more companies that offer SEO solutions have sprung up in the past 10 years, causing the field to grow exponentially as competitors also need the services. You have probably experienced being called or mailed with SEO, or search engine optimization, offers if you are a business owner, or even just have your own domain.
In spite of the great variety of choice, it’s far from most people that are competent enough to do a good job. Therefore, it is important that you as a business owner investigate your SEO partner and choose the best.
In this article I would like to come up with a couple of tips on what to pay particular attention to. Of course, not all of the factors will be mentioned in the article, so even though it is not written here, it does not mean that they do not exist.
What should you pay particular attention to when choosing an SEO partner?
Who are the people behind the company?
It is important that you investigate who contacts you or the partner you have in mind. Investigate the company, search for the company’s details and do some research into their history. Here you should be aware whether the information such as the business name matches what you have been informed. You should also be aware of who it is behind the company. This can also be done on whois.com for instance, where you can search for the owner and if the owner is a not so good past, it may be best to drop the partner in favor of another SEO partner.
Do they have references?
Once you have found a potential SEO partner, it is important that you check up on whether the company has any references. If they have no references, you should ask for it and why they have no references given on their website.
References are important because you can review their work through their references. Please ask for contact information on their previous references. Sometimes it happens that the companies used as references do not actually have any knowledge of it. Therefore, please contact any of the references to make sure it’s not just a fake reference, but a real and even a good reference. The reference can also tell you about how the collaboration has been with the SEO partner and it can help you make the right choice.
What will it cost?
If you get a certain price on the performance of SEO on your website right away, without further investigation, be careful! It’s almost impossible to pricing a piece of SEO work without a survey of your website, the market for your product, etc.
Prices are also different. Some SEO companies settle the price based on the result they produce, others based on the number of hours they spend.
For most, it will be best to choose the first type. That is, the price is settled according to the result that is created. That way, you are sure that you get paid for what’s being created for you. It works almost like a commission. The problem with this solution is simply that not many companies work according to this principle, as it is of greater risk to the SEO company.
If you are aware of the above points, you should be fairly well-off towards incompetent and junk providers of SEO partners. But, as mentioned earlier, this is of course only my offer of what you should pay particular attention to when choosing an SEO partner.