While there are many other reasons, the primary reason why most, if not all, website owners are aggressive and persistent in taking up various SEO practices is to improve their organic traffic flow.
With search engines constantly changing their algorithm for improved responses to audience’s searches, it becomes difficult to be completely thorough with your SEO campaign, which is how some things can begin to kill your traffic instead of improving it. The following should inform you of some of the SEO issues to watch out for as you protect your organic traffic flow:
The internet is a speedy solution to people’s searches, and as long as your website operates on the internet, you must comply to speed requirements. People do not have the patience, will or time to wait for your web pages to load, mainly because there are a variety of other sites to consume information from that industry.
Ideally, none of your web pages should take more than 3 seconds to open, and that includes images and other media. The assumption you should work with is that your target audience is working with fast internet speed and the only thing standing in the way of them swiftly accessing information is your web pages. Decrease the load time by optimizing images, compressing files, using browser caches, among other techniques. Check with Google PageSpeed Insights to correct the pages that take a long while to load.
Flat and boring content
People will visit your platform due to different lures like eye-catching images, intriguing titles, and referrals from friends, but once they are there, all they want is to consume fantastic content. Sharing flat and boring content entails uninformative content, unentertaining content and outdated ideas.
If people cannot find a reason to keep reading through your work, then they leave, and chances of them coming back are very narrow. Under all circumstance, your content should be top-notch exciting, informative, timely, current, and has a natural flow.
Further, diversify your content by aiming for both long-form and short-form content, evergreen content, creative material, among others.
Broken links, page errors, and redirects
In the process of optimizing your website, page redirects come up. While page redirects slow down your web pages, page errors decrease your user experience by frustrating the visitors.
Over time, as you build your website with media, links, and content, multiple broken links tend to occur, and that is how some of your web pages bring up page errors and redirects. While these affect your reputation among your target audience, the worst they do for you is decrease the user experience of your site, which is distasteful to search engines, not to mention people.
Once search engines read that your web pages are experiencing a high bounce rate, then your ranking is affected, and your site is presented less on results for particular searches.
Missing or poorly written meta descriptions
On Google’s search results, the title and meta descriptions of different websites are what the audience have to choose from. If your website has the response to people’s searches, it may be displayed on the first page of Google, but if the meta descriptions are missing or poorly written, then you have a problem on your hands.
Meta descriptions guide the audience on what the material is about, and whether or not the information might be relevant to what they want. Ideally, even though they are brief, meta descriptions go a long way in drawing traffic to a website by capturing primary keywords and providing relevant allusions to what the target audience should expect. Use a language that is eye-catching and provokes emotions, enough to get people on your platform.
As simple as grammatical errors may strike you as people are disgusted by lousy spelling and grammar issues. Grammatical errors affect the readability of your copy, making your target audience disinterested in reading on, even when your material might be fascinating.
When it comes to user experience, to the audience, your efforts to improve it makes them feel cared for and valued. They want to feel like you took the time and thought to put your material together for them. If your article spots logical errors in spelling and grammar, your bounce rates will be higher, and your reputation will be at stake.
Use different tools to check your grammar or consider hiring an editor where need be.
Not optimizing for snippets
In 2018, and pretty much the years to come, featured snippets, also called ranking #0, will play a significant role in organic traffic from Google’ searches. The featured snippets provide charts, definitions, lists, graphs, among other segments of content, which more or less equate to the search of a user.
If your content does not capture information that search engines can use on a featured snippet, then you are losing grip on your target audience bit by bit. The solution is to break down your copy in parts that are usable on a snippet, and this way, you can beat your competitors.
The practice of SEO may demand a lot to yield the best results, but ruining all your efforts takes one simple mistake. Take time to review these issues, and for more on improving your traffic and SERP, visit https://serpbook.com.